Convergences

The intro was pretty much straightforward. I have had many times in my life where the meaning of the text was not very clear and u had to basically disect the text to understand. After reading the method section, I felt more strongly about how things should be said. Two words can have the same meaning but if you say it differently it can be taken in various ways. Medium is important because it can give you an option of how you will like to experience the message. Whether it be through a book, an audio tape of a book, or a movie. I personally like to watch a movie instead because if the piece is boring, it is easier for me to watch a boring movie than read a boring book lol.

Audience is very essential and so is advertising. For example if I had a CD that I wanted to sell, I would advertise it on music and entertainment channels such as MTV and VH1. I wouldnt advertise on a channel such as A&E or USA because most likely my audience will be youth and young adults. That is why most companies advertise during the Super Bowl because millions of people are watching.