Everyone blogs. In an age of Facebook and Twitter, your weekly blog may be broken up into a hundred pieces, labeled as tweets or status updates, but it's the same thing. Don't do Facebook or Twitter? In that case, your blogs probably come in the form of facial expressions, or unwanted rants at whomever is in earshot. To deny this to be the same thing probably puts you in the group of people who use terms like 'cool'.
Unless you're dead. In that case, feel free to mock bloggers. Those guys aren't cool at all.
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