The Coolhunt

1. The paradox is that, "the better the coolhunters become at bringing the mainstream to the cutting edge, the more elusive the cutting edge becomes."

2. He means that they are like "founders" or that they are the "definers" of what is cool and what is not cool. We agree.

3. Rule 1 - The faster something is seen as "cool" the faster it spreads and becomes popular.

Rule 2 - "Cool" can't be made in a factory or warehouse, "Cool" is how people see or think about a certain object or idea.

Rule 3 - The person with the "cool" style is the one who recognizes "cool" when he/she sees it and others notice that.

Cameron, Rachel, Laumara