Selling Kool...

When I thnk of kool I usually thnk of styles and trends I like and wat best fits mii. I dnt alway like to buys wats "in" nw adays bcuz I feel it takes away frm my personal style. The piece tht I read called "selling cool" didnt cover these aspects. I feel tht onlii saw cool through the eyes of wat is most common. When they talk about hw Reebok & Nike only came with my shoes every 18 months, to mii tht a since of being unique and "cool". This way nt everyone is guaranteed to be seen in the same thngs at the same time. For examlpe If I missed the selling of the new trendy shoes last year, I dnt hav to wrry about buying it bcuz I can jus by the new one nxt year. I also feel tht was a good way of keeping peoples interst in tht brand. I agree wit the author wen he says tht if he were to write an encyclopedia of all the knowledge of "coolhunters" [such as DeeDee & Baysie] it would be virtual unreadable bcuz of the footnotes. This would happen bcuz he would hav to explain where tht was considered to b kool, why it was kool, && also wat people who engaged in tht type of fashion tht thought kool was.