katie alex and joe, it's not easy being cool.

1.The paradox of being cool is closer you get to the cutting edge the further away it becomes. It shows how quickly "cool" can change.
2.Gladwell means when he says that they were the Lewis and Clark of being cool that basically they were looking for the meaning of being cool, they were the first people to find it. Yes, it's a nice analogy.
3. The first rule is the quicker the chase, the quicker the flight. The third rule is that you have to be one to know one.