I think it is a little bit of both. Just like we discussed in class on Wednesday. It's not the people who are cool, it is the things they do that make them cool. Furthermore, just as Gladwell wrote, and how I thought of it is that only cool people can do cool things, wear cool clothes, and so on. That is why Homer and his wife could not be cool at the end of the episode, they were only cool when they did cool things. Just the same, the idea of cool things is kind of moot because styles and views change so rapidly, by the time something is cool, it is uncool.
Another thought though is that the average person is the coolhunter. Only because Homer was cool when everyone thought he was cool. Yes, what he did i guess helped make him cool, but in the same token, it wasn't what he did that made him cool. It was all the people who thought it was cool that made it cool.
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Interesting point about OTHER people making cool what it is...nice post.
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