I often use youtube for just a way to take up time and for boredom. For example I really want a Bichon Frise so I look up videos of Bichon Frise puppies. It sounds cheesy, but I enjoy it. I think people post videos on here because so many people use this service, and they might have a chance of getting noticed. There has been many cases where people have been on tv because of a video that they had posted, or even became a famous star. So when the reading says that they are not famous, I can disagree with that point.
Youtube can be helpful with tutorials as well. When I was looking for a new cell phone, I wanted to see how it actually looked and the features of it. People post videos of showing you what the cell phone looks like and what it is capable of so you are not left out in the dark. This really helped me because I do not like to spend money on something that I cant really benefit from.
As far as the modes in the Kress reading, I think signs have a great effect on how you can perceive something. Certain fonts and colors play a role in attracting you to an establishment. For example a restaurant shouldnt have cursive writing in the name. It isnt very easy to read. Also a coffee shop wouldnt have bright colors such as yellow or pink on the walls. Earth tones such as green or brown will be a better fit. Advertising really plays a part and after reading this I became more aware of it.
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